The success of your company depends on various factors. Communication is of crucial importance. It takes place on many levels, outside and inside the company.
Whether it is the contact with your customers, your suppliers or your investors, all external stakeholders benefit from goal-oriented, direct and clear communication. It impacts the revenue performance and the stock market valuation of your company and is an essential building block for success.
For this reason, it is the responsibility of the management to put in place an effective communication strategy and best-in-class communication standards.
This is true for established companies, for those in process of development and particularly in situations of crisis.
Well managed internal communication is also a pre-requisite of overall company success. Internal communication helps define the company culture and promotes the relationship among all employees.
It is particularly important when significant events such as growth initiatives or reorganisations need to be put into action. Internal communication is often taken for granted and therefore neglected or ignored.
Best-in-class approach to communication management
An experienced communications specialist supports and coaches management and secures full deployment of the power of the communication function.
These are some advantages of an external partner:
- Outside-in perspective and independent advice
- Rapid availability and flexibility regarding the volume and duration of assignments
- Seniority, expertise and experience from many other situations and industries
Bringing in an external communications partner is recommended when companies do not have an in-house communications unit or are looking for reinforcement as they are confronted with specific challenging tasks both in the short or in the long term.
Typically, an external communications partner is able to support you in these fields:
- Strategic communication
- Crisis communication
- Sparring partner of the management and the communications department
- Coaching and training
- Branding and corporate identity
- Media relations
- Content creation and production
- Role as external Head of Communication