Banner Banner

Sachbuch Authentisch kommunizieren - Überzeugen mit dem inneren Kern

Stefan Bannwart AG helps companies and executives to develop effective communication strategies to drive their future success.



In communications, companies and executives are confronted with the following questions:


  • Do their communication activities reflect their level of success or their ambitions?
  • Are they exploiting the full potential of communications strategically and systematically – and tailoring it to their target audience?
  • Are they choosing the right tools and channels and using them in an optimal way?
  • Do they engage with the media in the most professional way possible?
  • Have they mastered the art of storytelling?
  • Is their brand expressing what it should?
  • Are their appearances in the media or public in line with their nature and role?
  • Are they achieving their communication objectives?



Areas of expertise


Current situation and challenges



Objectives, target groups, messages, content, and communication tools


Knowledge transfer

Processes, rules, psychological background, techniques, and trends


Raising awareness

Needs of target groups, stakeholder demands, interests and impact


Creation and message management

Topics, messages, and stories



Realization of communication projects and tasks, media relations, corporate publishing, and corporate identity



Training, preparation, support, debriefings, and feedback


Integrated advice

Contexts, critical issues and questions, style, and form


Leadership support

Sparring partner (decisions that cannot be communicated well are not good decisions)




In step with your needs

Stefan Bannwart supports his clients with communication projects, at specific events, in crisis situations, for training and development, or on a regular or permanent basis.




Target groups

The offering is geared towards companies, organizations, boards or committees, and people in leadership or high-level professional roles.


Stafan Bannwart

Experience and background

Stefan Bannwart has in-depth experience in the field of international corporate communications and in advising top executives.


Before he founded his consultancy in Zurich in 2008, he held senior positions in several international companies and at a large public relations firm.


He holds a Master’s in Economics from the University of Basel and an MBA in International Luxury Brand Management from ESSEC in Paris.


He has focused on the topic of analytical psychology for many years.


Languages: German (mother tongue), French, English and Italian.



Sachbuch Authentisch kommunizieren - Überzeugen mit dem inneren Kern

«Authentisch kommunizieren. Überzeugen mit dem inneren Kern»

There is one key factor in communication that is more important than all the others: Authenticity. If a person is perceived as authentic, everything else becomes secondary and he or she will impress and convince their audience. Stefan Bannwart has written a book that explains in a plausible and entertaining way why this is the case and what it takes to communicate authentically.


The foreword is by former Swiss Federal Councilor and President of the United Nations General Assembly, Joseph Deiss.




«Authentisch kommunizieren. Überzeugen mit dem inneren Kern» was published in 2021 by the German publisher Springer in Berlin and is available in German in bookstores, online or directly from the publishing company as a paperback or eBook.


ISBN 978-3-662-63949-8 (Paperback)
ISBN 978-3-662-63950-4 (eBook)


To order at the publisher:





Editions in other languages are planned.


Stefan Bannwart AG
Communications Consulting


Hornbachstrasse 66
CH-8008 Zurich


+41 44 382 80 80